Met an influencer I photographed before on Rodeo Drive —
she told me she had been looking for me again.
Last time, she actually paid for the photos, which is rare for her.
Turns out, her content consistently generates 10M+ views — sometimes over 20M — with some of the simplest formats.
What stood out wasn’t complexity, but clarity.
A single subject, a strong location, and a clear presence.
We ended up testing two approaches:
one with stillness, one with movement.
My instinct leans toward motion — emotion tends to pull attention.
She believes stillness performs better.
We’ll see what the data says.
This is where things get interesting —
combining location, visual direction, and performance-driven content.